Yes! This term may sound common to many people who are already using FB Pixels on their site but trust me every day I come across so many Business Professionals who are still not using FB Pixels on their site.
FB pixel keeps a track of visitors who are coming to your website and if you want to advertise to the exact same audience or even lookalike audience to the people visiting your website you can easily do that.
Why should I install pixel on my site if I am not looking to advertise online?
Not an advertiser? No Problem.
Pixel will help you to track no. of visitors coming to your site, not only that it even allows you to understand what actions are those people taking on your website and what specific web pages are they visiting helping you to optimize your website even further and use it in a right way.
Few Advantages of installing facebook pixel on your website:
Track traffic on your website
Track activity of your people on your website
Optimize your campaigns with data-driven approach
Advertise to the exact traffic of your website
Advertise to the lookalike traffic of your website
Install Pixels today to up your online marketing game in the long go.