The COVID-19 pandemic, a worldwide health crisis which continues to affect most parts of the world and India being one of worst hit, we know for a fact that this is going down in the history as most devastating time the world has ever seen and if not for the world, we can say that for India.
Every business, every industry had to and is still struggling to stay afloat in these difficult times. Recently, India was hit with the second wave of COVID and as per Centre for Monitoring Indian Economy (CMIE) the number of employees, both salaried and non-salaried, fell from 398.14 million in March to 390.79 million in April’21, which is observed as the third straight month in the downfall of jobs, this number was 400.7 million in the month of January.
However, amidst all of this havoc not all businesses had to push off their employees & resort to these measures. In fact, these are some of those businesses who have relatively made an increasing profit in comparison to what they saw in the pre-pandemic world and that’s exactly what we are going to discuss here.
Let me list & discuss about 3 such business industries that will rule post pandemic:
1. Digital Marketing
People are spending time online more than ever before, even the brands who’ve chosen the traditional forms of marketing and advertising for years are now adapting to the various ways of marketing their brands online.
With the soaring usage of the internet and ever-growing number of people using online channels like Facebook, YouTube, Instagram, LinkedIn & twitter, it is obvious for companies to make the online shift and reach their target audience.
Not just that, the pandemic has also led to the evolution of buying habits, people are choosing e-commerce platforms instead of going out all the way to traditional stores.
Over the years the importance of digital marketing has only grown and the pandemic is a proof to the power it holds, dynamic digital marketing strategies are perfectly suited for business advertising both during and post-pandemic.
If it was ever a good time for you to indulge your brand in Digital Marketing or for you to be a part of the industry, it is now!
You can get in touch with us if you are looking to grow your business digitally post pandemic & our experts will be more than happy to assist you for the same.
Picturing the success of telemedicine in the post-pandemic world is a no brainer. COVID-19 has taught us how to embrace the concept of telemedicine and believe it or not, they are learning to embrace it.
According to a survey conducted by SYKES, about 60% people said that the pandemic has increased their willingness to try telehealth. Though telehealth is a huge technological challenge not only for the people who are reluctant to try new ways of health care but also for health experts who are not much connected with technology, the pandemic has increased consumer & healthcare experts’ experience into becoming telehealth providers out of necessity.
While virtual doctor visits will return to in-person appointments at some point, the ease of virtual visits and investments by doctors in telemedicine software means it’s here to stay.
3. Influencer Marketing
If the pandemic has worked out in the favor of anyone it has to be for the creators! They’ve come out in large numbers and leverage their mediums like never before and are for sure reaping results.
Influencer marketing is both a part of digital marketing and social media marketing and one of the main reasons for it to have picked up a high pace is that these influencers hold a power to grab attention and incite actions amongst millions and in the case of some top-tier influencers even billions of people.
With a huge number of followers on platforms like Facebook, Instagram and not to forget YouTube with Instagram being the most preferred, influencers are a brand of their own, growing every minute and there’s no stopping it!
COVID-19 has been a wake up call for so many, whether it be brands understanding & accepting the importance of Digital Marketing for their growth & success in the long term, India’s healthcare structure finding a ray of hope in Telemedicine or Influencers making the most of the pandemic and marking themselves as not just eligible but one of the smartest choices, one thing is for sure these three businesses are them to stay now and in the future.