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Their paid ad campaigns on both Google & FB were highly unstructured & ill targeted which caused lots of money being spent on buying not targeted ads on both the platforms. The campaigns also had a CPL of around Rs. 250 each on FB & Google.
Our paid ad experts did a historical data monitoring of both Facebook & Google ads account to get insights on what’s working, what’s not. We revamped the whole account structure & executed new campaigns with fresh targeting & lots of testing to figure out winning campaign & strategy.
In just 1 month we were able to decrease their FB Ads CPL by 400% which in turn also increased their flow of inquiries from FB tremendously. We also revamped their Google Ads structure & made sure that they only get luxury car leads from Google thereby decreasing their cost per conversion by around 80%.
