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Saraogi Hospital & IRIS IVF Center - How we generated 4.5k leads through FB ads in 1 quarter

Saraogi Hospital & IRIS IVF Center

Established in 1980, Saraogi Hospital & IRIS IVF Center is one of the best IVF center in Mumbai. With an extensive experience of 38 years the Centre offers all forms of fertility solutions such as IVF Treatment in Mumbai, ICSI, IUI, Assisted hatching, Donor Egg IVF, Testicular biopsy/ TESA/ PESA & Surrogacy under one roof.


The brand was struggling with a very high CPL for their Facebook Ad Campaign. Not only that, it was necessary that we increase the daily lead flow for the brand & further scale up the FB campaign to find more relevant leads.

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Our FB ads experts did a very detailed competitor research, went through a detailed study of the service & build a customer avatar for the audience targeting. We also built around 14 different ad copies along with 14 different ad creative’s. We launched the ads in 3 campaigns & kept optimizing further.

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After 1 month of optimization & analysis, we were able to scale up the winning campaign & take down all the non performing campaign. Over the next 3 months, we received approximately 4,500+ leads just from 1 campaign & this campaign went on to produce around 1500 comments & 50k+ likes.

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