Mahalaxmi City is one of Nagpur’s is most passionately developed residential projects. It is a gated township project that spreads over 13 acres in the heart of the city.
The challenge was finding a winning audience for FB ads within a narrow potential of target audience in the city of Nagpur.
We went through a market research along with analysing the data for all the past property purchases from the client. We created a total of 11 different targeting segments with these insights by testing various aspects of the FB Ad platform.
Within few days, we figured out the winning audiences for the brand & scaled up the campaign. This helped us to bring the CPL down by 70% compared to their previous advertising & also helped us to improve the site visit ratio for the client with our FB advertising services.
