Bombay Motor Works - Increased Conversion using our ppc services by 35%

Bombay Motor Works

Bombay Motor Works is a premium car service center headquartered in Mumbai but also giving services in Pune & Nashik. Bombay Motor Works is well known for servicing of cars like BMW, Audi, Jaguar, Range Rover, Mercedes & many other top car brands.

Challenge

The previous campaigns of the brand were not producing relevant inquiries. The requirement was specifically only for luxury car service & repairs along with that client wanted us to beat one of the top PPC advertiser in the industry.

Solution

We went through our research for keywords & placed the keyword match type perfectly so that they only get the relevant calls. We also made changes on the landing page to improve the ad relevancy which was pivotal in improving the Ad rank which in turn also increased their no. of inquiries per day & also helped in meeting their demand of being neck to neck with their top competitor.

Not only that, we also optimized their inquiry conversion & realized that direct call inquiries are converting more compared to lead form. We added a prominent call button on their landing page which increased their call inquiries & their conversions went up by 30%.

Picture of Bombay Motor Works Search Relevancy

Picture of Bombay Motor Works Competitor Outranking for Google Ads

RESULTS

We were able to increase their relevancy of inquiries to almost 95% from a mere 30-35%. Not only that, we also increased the Ad rank & quality score which helped us be on the same level with their biggest competitor. Our Google advertising experts used the optimization technique to help them increase their conversion by 30% using our PPC Services.

Increase in relevant inquiries

0 %

Increase in Conversion Rate

0 %

Absolute Top of the Page Rate

Bombay Motor Works - Increased Conversion using our ppc services by 35%