Ready to elevate your international SEO game? Here you will get a guide on the essential steps to optimize your website for global search rankings. Doesn’t matter if you’re an experienced SEO professional or just a beginner in your SEO journey, these steps will help you set up your website for organic visibility and ranking.
To rank your website on search engine result pages for international locations you need to feed search engines bots that your site is a good result for the query searched in that particular location. To do this you need to follow some techniques that will help search engines identify your website as a good result.
Translate Content
Having content and information on your website in the local language is a good signal to highlight the fact that your website will cater to people speaking that particular language. This strategy is very effective for regions where local language is very dominant even on the internet and for countries that have their own search engine. You can create multiple pages of your website and mark the pages with hreflang code example <link rel=”alternate” hreflang=”es-es” href=”https://www.abc.com/es/” />, In this code;
- “alternate” indicates that there’s an alternative version of this page available.
- hreflang=”es-es” indicates the language (es) and the region (es) of the alternative page. Here, “es” is the code for Spanish and “es” again is the code for Spain according to ISO standards.
Local Keywords and Information
Research and use content and keywords which the target local users are searching. This will make your website rank for such keywords giving impressions and clicks. These keywords might have low search volume and high in relevancy. Incorporate local variations of keywords and phrases. When you are writing local content make sure to include references to local landmarks, events, and cultural references.
Build Local Backlinks
Building local backlinkings is a great way to create local signals. To build local backlinks, create citations on local influencers and local business, business listings, contribute to relevant blog and guest posting. One can also consider local directories listing to attract users.
Use Country-specific Domain Extensions
One of the most prominent strategies in international targeting is using a country specific domain. Country specific domain tells search bots that the website belongs to which country. For example .uk belongs to the UK and similarly .in belongs to India. Improve local search visibility and credibility.
Set up Google My Business
Google My Business is a top tier listing that can generate you quality leads in a less span of time. A well-optimized GMB profile can significantly increase a business’s visibility on Google Maps and in search results. Businesses or services with optimized GMB profiles often see a boost in website traffic and in-store visits and improvement.
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