For Maverick Aviation, we tackled their high CPL challenge with a multi-pronged approach. First, we optimized their landing page. This involved restructuring the layout, crafting compelling copy that resonated with their target audience, and implementing clear calls to action (CTAs) that drove conversions.

Next, we revamped their Google Ads campaign structure. We meticulously reviewed and adjusted keyword match types to ensure they attracted high-intent users. Additionally, we implemented strategic bidding strategies to optimize ad spend and target users most likely to convert at a lower cost. This combination of landing page optimization and campaign restructuring laid the groundwork for significant improvements in Maverick Aviation’s lead generation efforts.