Dominated Rankings via Local SEO Strategy

The Challenge

Heal Psoriasis faced a daunting SEO challenge. Their website was a complete SEO novice, lacking any prior optimization efforts. The medical field itself is a fiercely competitive landscape, and Heal Psoriasis’ target keywords – disease terms – were no exception.

The Solution

Firstly, we conducted thorough keyword research, identifying long-tail keywords with lower competition but high search intent.  These terms often describe specific symptoms or concerns, allowing us to target a more engaged audience actively seeking information.  Next, we implemented a content strategy focused on creating high-quality, informative articles and blog posts on psoriasis.  This content-addressed user questions and concerns while adhering to strict medical guidelines.

The Result

By targeting long-tail keywords with lower competition, we unlocked a stream of relevant users actively searching for psoriasis information.  This translated into a significant increase in organic traffic. Furthermore, the link-building strategy boosted their website’s authority and trustworthiness in search engines, resulting in a climb in their overall ranking.  While reaching the absolute top spot for high-competition disease terms might be a long-term goal, Heal Psoriasis gained significant visibility.


Keywords ranking on 1st Page


Growth in Organic Traffic


Increase in New Users


Increase Monthly Organic Impressions

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