Established brand visibility & grew lead flow via Organic Searches
The Challenge
Incredible Art, a renowned cake-making and baking institute, faced a digital dilemma. Their website, a single cluttered page, failed to do justice to their artistry and expertise. The overwhelming content overwhelmed visitors, and the user interface (UI) and user experience (UX) didn’t reflect the premium educational experience they offered. Compounding the issue, the website wasn’t generating leads – a critical source of student enrollment.
The Solution
We whipped up a multi-layered SEO strategy to transform Incredible Art’s digital presence. First, we completely revamped their website, crafting a visually stunning and user-friendly experience. High-quality photos and an intuitive layout showcased their exquisite cake creations and world-class facilities. Next, we streamlined the content, ensuring all the information a prospective student would need was readily available – course details, pricing, enrollment process, and student testimonials. Finally, we implemented a strategic keyword plan focused on lead generation.
The Result
Keyword rankings across various baking and cake-making categories witnessed a significant rise, placing Incredible Art at the forefront of relevant searches. This surge in organic visibility translated into a steady flow of qualified leads – potential students actively seeking to enroll in their courses. The website’s transformation, coupled with strategic content, also boosted Incredible Art’s organic branding.
Services Provided
SEO
GMB
Platform Used
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